Service Failure Cause Permanency
Four, seven-point semantic-differentials are used to measure the degree to which a customer expects the cause of a service failure to persist over time.
View ArticleSeriousness
The seriousness of a situation is measured in this scale using five, seven-point bi-polar adjectives.
View ArticleLife Change
The amount of perceived instability a person has experienced in his/her life during a certain period of time is measured in this scale using five, nine-point Likert-type items.
View ArticleConscientiousness
Using eight uni-polar adjectives, this scale is intended to measure the theorized dimension of personality having to do with the degree to which a person has a tendency to seek efficiency and struc
View ArticleImplicit Person Theory
A person's belief in either the stability of personality traits (entity theory) or their malleability (incremental theory) is measured in this scale using eight, seven-point Likert-type it
View ArticleSecurity Importance
How much a person values security for self and family is measured in this scale with five, seven-point Likert-type items.
View ArticlePersonality Adjustability
The belief that one can change his/her personal traits is measured with three, seven-point Likert-type items.
View ArticleImplicit Person Theory
The extent to which a person believes in one’s ability to change the self is measured with four, six-point Likert-type items.
View ArticleImplicit Body Theory
The scale has eight, seven-point Likert-type items that are intended to measure a person's belief in either the stability of body type (entity theory) or their ability to change basic body char
View ArticlePermanence of the Medium’s Format
A person’s belief regarding the durability and stability of a medium’s format is measured with four, seven-point Likert-type items.
View ArticleStability (Social)
The degree to which a person feels uneasy when society appears to be changing rapidly is measured with three, seven-point items.
View ArticleStability (Personal)
The scale uses three, seven-point items to measure a person’s preference for normality and routine in his/her life rather than change.
View ArticleBrand Authenticity (Continuity)
How much a person considers a particular brand to have a history as well as being timeless and consistent over time is measured with four, nine-point Likert items.
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